In art and life, you can always reinvent yourself. It's never too late to go back to Zero… and then crank it up. Web3 is the new frontier for the music business, and Plan Zero Records is here to help artists at any point in their journey dive in. After more than 30 years in the music business, countless recordings, hit songs, multi-platinum success, multiple Grammy nominations, and a Latin Grammy win, Gen “Genzo” Rubin has discovered the world of web3 and wants to share the creative freedom and excitement he’s found with his friends, his family, and new artists just starting their careers.

Life Without Water is one of the first songs Kena Rose wrote entirely on her own. She brought it to her dad, Genzo, and the production and recording was done within a couple hours. The next day, Kena said, “let’s go shoot a video!” Despite Genzo’s protests about the cold, rainy weather, the lateness in the day, and the high probability of hitting rush hour traffic, the two headed out, armed with a small setup to film, and by midnight that night the video was complete. The speed at which it all came together allowed for no overthinking, which resulted in one of the rawest, most honest performances from Kena.

Includes track : Are You Still There?

In the darkest depths of my despair, I wrote this song. My kids were young, my marriage was struggling, and I was consumed by depression. On a personal level, I felt lost and hopeless, and the world around me was also in chaos and pain. The Sandy Hook tragedy hit close to home, as my own boys were around the same age as the victims. 

I asked God why all of this was happening. 
“Are You Still There?” I cried out…and found hope.